»I´ll just make a nice pot of tea«. How many times have you heard that on television? Be it to comfort, catch up on the latest gossip, or simply relax after a long shopping spree. A pot of tea is always welcome. The tea drinking pop star Moby has opened a Tea Room in New Yorks Lower East Side, offering vegetarian snacks and nearly one hundred different teas. From the start samova wanted to make delicious tea popular. Back then in March 2002, four declared tea drinking enthusiasts sat at a table with a pot of hot, freshly brewed Greek mountain herbs – which would later find it´s place in the samova tea collection as »Apollo´s Light«. The friends chosen subject was: Put an end to inactivity – we´re ready for action. They wanted to find the perfect atmosphere to enhance their creativity, somewhere unusual to meet with friends and colleagues who shared the same mutual interests, to discuss ideas, accomplish new things. They wanted an inspirational enviroment. So why not reinvent an old tradition? The Tea Room. A tasty cup of tea, and a lively discussion, perfect for the mind and an enterprising spirit. Based in Hamburg the four friends are media developer Esin Rager, marketing pro Stefan Müller and designers Heinrich Paravicini and Johannes Plass. No sooner said then done, the umbrella brand samova had been developed – for a modern tea culture and unconventionel net-working events, the samova motto: »we believe in friendship and tasty hot water«. Together with a young professional tea taster emerged the first samova tea and herbal collection. Each variety in this collection made to the highest standards with the best teas, natural aromas, herbs and other ingredients created and blended exclusively by samova. With a choice of twenty-one blends there is something to please everyones taste buds. The category »Black« consists of classical reviving black teas from the most distinguished tea regions. In the catogary »Pop« are blends with natural aromas. Under »Relax« you´ll find our comfort range of herbal mixes and we are presenting exceptional highlights that we have created for special occasions under the category »Disco«. With an unusual packing design and blend names such as »High Darling«, »Business Trip«, »Lazy Daze«, »Orange Safari« or »Green Chill« a subject can be settled, samova clearly shows that a pot of tea pertains to a modern awareness of life.