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The samova Story


Maybe BabyIn the beginning there were four friends, journalist Esin Rager, media-marketer Stefan Müller and two designers Heinrich Paravicini and Johannes Plass – with their aspiration to make more out of tea and herbs then back then the market had on offer. They created the first ten blends and samova´s image in 2002. The official samova start was an unconventional tea dance in Hamburg´s Atlantic Hotel on the 3rd of November 2002. Around 500 guests came and enthusiastically received our ideas and first tea collection. We can now happily say that with our samova philosophy we are seen as “The markets trendsetter” (manager magazine).

Experience modern tea culture »made in Germany« with samova. Founded from a passion for specialities made from tea and herbs our founder–managed company stands for new taste experiences made from the best raw materials, an award winning design and out of the ordinary events. For example, modern tea dances and the philosophical salon. All products from our samova collection are created and made with the highest demands regarding quality and sustainability. samova places great value on renewable and recyclable primary products as well as environment-friendly ecologically sensitive production methods. To doubly insure ourselves, each and every of our tea and herbal blends are tested by an independent German institute for harmful substances. »What makes us special is our true comprehensible passion for tea, the high standard of quality our products have and our service«, manager Esin Rager is convinced.

We believe in friendship, creativity and truthfulness as the basis for top class products. Our blends should inspire modern connoisseurs to develop their own personal taste. As did Eyck Thormann, head barkeeper from the legendary Christiansen’s Bar in Hamburg. He created very special drinks for us that you can very easily mix yourself.

»Once we had established samova as "the" brand for unconventional tea and herbal specialities we wanted to gain a foothold in the nightlife market«, explained Esin Rager. »Together with a professional barkeeper we have created something really unique: classical cocktail recipes re-interpareted as modern drinks based on tea. The best thing about it is: Our tea-cocktails are often received with great enthusiasm from people that normally don´t drink any tea!«

samova places great value on renewable and recyclable primary products as well as environment-friendly ecologically sensitive production methods. To doubly insure ourselves, each and every of our tea and herbal blends are tested by an independent German institute for harmful substances. Where the recipe allows, teas in our range are made from ingredients grown under controlled organic conditions and have the German and European organic seal. Wherever possible are specialities are certified with code-number DE-007-Organic-Control in accordance with the VO (EWG) Nr. 2092/91. Also, all teas are available in a refill pack.

Tasty teas and herbs also need a nice packaging. We are very pleased that our samova design has won a medal from the Art Directors Club Germany, the Red Dot Design Award from the Design Centre Nordrhein-Westfalen and the Hamburg Design Prize 2003. Because: Why should hot drinks based on tea and herbs come over musty and conservative? It is time for new enthusiasm and action!
 

Quality & Sustainability


All products of the samova collection are created and produced with the highest ambition of quality and sustainability.
samova sets the greatest value on renewable resources and gentle production methods.

The samova Team


»we believe in friendship and tasty hot water« - Meet the samova founder and her team: modern »Tee-Agents« from different origin and age with a great personality and a big heart. Meet the samova Team

Awards


Three well-known design awards, professional praise from independent jurys and enthusiastic customers: We are thrilled that our service is not limited to our products, but also applies to many other areas!

Perspectives at samova


You would like to support modern tea-culture with full power and broad knowledge? We are excited to meet you! Job Opportunities

Press-Lounge


All press releases about samova on one spot, information and picture-material available for download for journalists and cooperation partners - welcome to our samova Press-Lounge!

More Topics


samova News

samova News

In front of and behind the scenes: All news about modern tea-culture by samova as well as current offers are in this section. Go to samova News
Events & Termine

Events & Dates

When is the next Tea-Cocktail-Workshop? How do I book »Rent-a-Tea-Jay«? All dates and answers are here! Go to Events & Dates
Rezepte mit Tee

Recipes with Tee

Who says tea only tastes hot? We love to create refreshing ice-teas and delicious tea-cocktails, finest dishes and cakes and many other baking products out of our samova tea compositions! Go to the Recipes

samova Products


Teesorten

Tea

Our tea- and herbcollection consists of many unique specialities that are created with the aspiration to highest quality and sustainability. Explore our Teas
Accesoires

Accessoires

A stylish drink with samova: To ensure that you can brew and enjoy our infusions to the fullest we developed modern and very practical Accessories.Explore our Accessoires
Geschenk-Sets

Gift-Sets

No matter if »Happy Birthtea«, »Tea Amo« oder »Libertea, toujours« - say it with a unique samova present! Here you can find selected examples of samova gift varieties for every occasion.Explore the Gift-Sets