From a symbol of friendship to a company
samova was founded by journalist Esin Rager and three friends with a common goal: to make more out of tea and herbs than just a hot drink. In 2002 - in times of global uncertainty due to »9/11« - they developed the hopeful philosophy, the image and the first ten tea varieties of their new brand samova. Their motto: »We believe in friendship and tasty hot water.« To this day, samova has remained true to this principle. As a pioneer of modern tea culture and sustainable management, the brand has been inspiring many fans far beyond Germany's borders for over twenty years.
About samova
samova stands for modern tea culture: organic enjoyment in premium quality, honest sustainability, friendly events and an award-winning design.
read more
About Esin Rager
Esin Rager grew up in many countries before returning to Hamburg as a journalist. She founded samova in 2002 and is considered a pioneer of the »green« economy.
read more
Welcome to the samova Academy - our playful documentary section for everyone who is inspired and thirsty for more tea knowledge!
read more
We stand for a respectful and peaceful coexistence of all cultures - in peace & equality, because »We are one«.
