Tea culture and cosmopolitanism
For us, tea is much more than just a hot drink. Like music and dance, tea is an integral part of every human culture in the world. This is also what our products stand for: The ingredients in our blends come from the most diverse regions of the world - and always harmonize respectfully with one another.
Dance tea
samova grew out of the need for a friendly experience. Anyone who has ever celebrated at one of our dance teas knows what is important to us: openness to the world, sustainability and creativity.
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WorldTour
samova stands for cosmopolitanism and modern tea culture. But what does that actually mean? Where does tea culture come from and where is it going? Join our Tea Jays on their travels.
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Tea collection
Immerse yourself in the tea worlds of samova, listen to the unique stories of our varieties, get to know them better and be inspired.
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samova lives friendship and »multicultea«.
samova was founded by journalist Esin Rager and three friends with a common goal: to make more out of tea and herbs than just a drink. In 2002 - in times of global uncertainty due to »9/11« - they developed the hopeful philosophy, the image and the first ten tea varieties of their new samova brand. This was presented on a modern Tamztee. Their motto: »We believe in friendship and tasty hot water.«
With the relocation of the samova company headquarters to the historic waterworks of the Kultur Palast Hamburg foundation in the multicultural district of Billstedt, the cosmopolitan company continued its socio-politically motivated origins in the 15th year after its founding. As part of various projects, such as the HipHop Academy, the company actively promotes respectful and peaceful coexistence between cultures there and in many other places.
Photo: The HipHop Academy at the samova Dance tea No.11
We stand for a respectful and peaceful coexistence of all cultures - in peace and equality, because »We are one«.
