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Quality and sustainability by conviction

Experience modern tea culture with samova. Founded out of a passion for tea and herbal specialities, our company our company has stood for new flavour experiences since 2002 from the best organic raw materials, environmentally friendly packaging, award-winning design and extraordinary events. events.

For Esin Rager, samova founder with German-Turkish roots, tea roots, tea came right after breast milk. She lived in Washington D.C., Ankara, Moscow, Vienna, Paris, Amsterdam and Hamburg shaped her as a child and later as a journalist. As a young mother mother, she felt the need for a modern, cosmopolitan tea culture and developed samova: the premium tea brand for cultural diversity, creativity and sustainability.

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Social and climate justice

All products in the samova collection are manufactured to the highest quality and sustainability: We attach great importance to renewable and recyclable raw materials with environmentally friendly, fair cultivation conditions and production methods. For double assurance, we have every ingredient in our tea and herbal collection before use by an independent tested for harmful substances by an independent German by an independent German institute.

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Design and creativity

Delicious teas and herbs also include a beautiful packaging. We are delighted to have been honoured for our samova design with a medal from the Art Directors Club Germany, the red dot Design Award of the Design Centre North Rhine-Westphalia and the hamburgerdesignpreis 2003 for our design.

Our creative variety names and texts brighten up everyday life. The manager magazin honoured us with the title "Trendsetter on the market«.


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Relaxation and mindfulness

Relaxation can mean different things to different people. While some like to spend time in nature, others prefer to do sport in the gym, play music, read a book, cook or get involved in charitable causes. The goal of all these measures is the same: to achieve a feeling of inner peace by banishing negative stress.

Preparing and enjoying a cup of tea helps you to simply take your time: Mindfulness in its most original form.

Tea culture and cultural diversity

samova has grown out of the need for a friendly experience and honest quality. Our passion takes place in real life. Anyone who has ever partied at one of our dance teas or taken part in one of our unconventional tea unconventional tea seminars knows that the samova business plan follows our heart first and foremost and our philosophy of cosmopolitanism, sustainability and creativity.

samova employs open-minded people from a wide range of backgrounds and age groups. We regularly train young people on a regular basis. At our events and in our lounges, children are always welcome.

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Tanztee No. 3
Maybe Baby

Im Jahr 2003 haben wir gemeinsam im Savoy Hotel Berlin am Muttertag eine Hommage an die Liebe gefeiert. Mit unserem Früchtetee-Klassiker Maybe Baby tanzten wir zu Ehren unserer Liebsten für die wichtigste Sache der Welt.

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Tanztee No. 2
Orange Safari

Der zweite Tanztee fand 2003, passend zum Rosenmontag, als Maskenball statt. Im Atlantic Hotel Hamburg feierten wir unsere eigene Safari zum Einstand unserer neuen Rooibos-Sorte.

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Tanztee No. 1
samova Original

2002 luden wir zum ersten samova Tanztee ins Kempinski Hotel Atlantic in Hamburg. Mit Tee, Tanz und Torte feierten wir zwischen Vinyl-Raritäten aus den 60er Jahren unsere Premiere.

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Expertinnen für
achtsames Wohnen

Unsere samova Hotelsuiten stehen für die symbolische Kraft von Tee. Gemeinsam mit der Raumdesignerin Katharina von der Heyde und der Innenarchitektin Friederike Kegel macht Esin Rager diese erlebbar.

Lifestyle trifft Nordsee

Moderne Teekultur von samova seit der Konzeptphase: Im StrandGut Resort in St. Peter-Ording revolutionierten wir das Thema Tee im Hotel. Bis heute verbindet uns mit den Machern und dem Team unsere Begeisterung für Gastfreundschaft und Kreativität.

Koch-Show
unter Freunden

Der Inhaber einer kleinen Filmproduktion und passionierte Hobbykoch Martin Morris begleitet samova schon seit vielen Jahren vor dem Herd und hinter der Kamera. Wir präsentieren seine besten Food-Kreationen mit unserem Tee.

Wertvolle Filme
mit Botschaft

W-film bringt Spiel- und Dokumentarfilme mit Anspruch heraus. »Dazu passen hervorragend die Bio-Tees und das nachhaltige Arbeiten von samova«, sagt Stephan Winkler, Geschäftsführer des Filmverleihers aus Köln. Finden wir auch und unterstützen nach zwei Filmen auch die Klima-Doku »NOW – A Film for Climate Justice by Jim Rakete«.